An online campaign to boost British recycling rates has been launched by Coca-Cola Enterprises and Tesco.
Tesco customers are being directed to the dedicated Recycling is the Answer website, where they will be invited to ‘pledge, play and recycle’.
Participants make a commitment to recycle more at home and play a themed game where they sort a variety of packaging into the appropriate recycling bin in a virtual kitchen.
All participants receive 25 Tesco Clubcard points or a 50p coupon for pledging, but can earn a further 25 points by sharing their recycling promise with friends on Facebook or Twitter. Customers will also be emailed inviting them to take part in weekly prize draws with the chance to win an additional 3,000 Clubcard points.
Coca-Cola associate director of recycling Nick Brown said: “The campaign is the result of our shared dedication with Tesco to reduce our carbon footprint and help customers do the same in their homes. Past initiatives have demonstrated the power of pledging combined with awareness, and we hope Recycling is the Answer will have a similar impact. We are committed to helping the public make positive changes and hope the fun and practical tips provided in this campaign will address some of the barriers to at-home recycling.”
Tesco category buying manager – soft drinks David Beardmore said: “We want to do all we can to reduce our own carbon footprint and help customers find simple ways to recycle more at home. In partnership with Coca-Cola Enterprises, we’re launching the Recycling is the Answer campaign, an initiative designed to show how easy at-home recycling can be. The campaign will offer helpful tips and advice as well as the chance to earn Clubcard points, so we’re looking forward to sharing it with our customers.”
