By 2020, Coca-Cola Enterprises plans to ensure that 40% of the PET it uses is either recycled or from renewable sources.
In its latest sustainability plan, the company has set out new targets including increasing its use of recycled PET from the 34% content it had in 2014.
Coca-Cola Enterprises also intends to reduce by 25% the amount of material it uses across all packaging formats by 2020.
By 2025, it also wants to support the development of infrastructure and technology to enable recycling of all other packaging materials.
It also wants to recycle more packaging that it uses, by championing improvements to collection schemes and supporting the recycling industry.
Coca-Cola Enterprises chairman and chief executive John F.Brock said: “Sustainability in our company began with small groups of innovative employees who were committed to building a more sustainable supply chain, and has today evolved to become part of who we are. We are proud of our achievements, but we know that there is still much more to do.
“Our new commitments embrace both environmental and social issues, with a stronger focus than ever before on promoting the well-being of consumers. These ambitious targets reflect our desire to take a lead in our industry when it comes to sustainability.”
