Packaging and recycling company DS Smith has brought together its key businesses into one unified corporate identity and brand.
DS Smith’s closed loop management solutions will look at the supply cycle rather than the supply chain and will adopt zero waste solutions.
This also comes under a mantra Power of Less. This means cutting out unnecessary complexity, waste, materials and costs and promoting better efficiency, more recycling and increase prosperity. It also means helping customers to achieve more with less environmental impact.
DS Smith group chief executive Miles Roberts said: “DS Smith has gone through a major transformation in the last few years. We are now able to offer a much wider product and service portfolio and operate on a much larger scale as a strategic partner with cross-industry expertise, while at the same time continuing to offer our customers a local, personal service.
“Our customers are constantly seeking more in terms of innovation, sales and efficiency, but with far less time and resource. Our skills and expertise allow us to support our customers in those challenges, so they can be confident that DS Smith’s solutions will have a positive impact on their business and its performance.
“Bringing together packaging, paper, plastics and recycling operations together means we can offer customers a complete service from design and production right through to supply and recycling. The decision to bring all our operations together under one clear strong brand was the natural next step for us.”
DS Smith Recycling division chief executive Peter McGuiness (pictured) said: “It’s all about making life easier for our customers ensuring they get best value from their materials. We believe in minimising waste while maximising efficiency and cost gains.
“We are building on our cross business expertise and our joined up supply cycle thinking removes the complexity out of traditional supply chains and lightens the load of our customers.”
DS Smith has also launched a new logo for its brand as well as a new website.