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Technology – mobile, social networks and cloud computing

Date: 15/09/2014 | Author: Jason Fazackerley

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Ahead of RWM, Resource Efficient Business and Prodware will be publishing an article every day on the Top Ten Drivers for Recycling Change.

We would like you to share your views on which of these 10 ideas you think will be the most significant drivers for recycling change. Come to the Prodware stand at RWM (4F106-G107) and show what you believe will be the key drivers on the 'Cool Wall' or tweet your Top 3 to @ProdwareUK and/or @ResourceEBnews using #TopRecycling

Today, we look at technology:

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When will the world stop for a while, just to give us time to catch up?

Sorry to deliver the bad news, but it won't. The good thing is, many technologies are, on the face of it, getting easier to adopt.

When did you last read a manual for your new mobile phone? Did you do that training course on how to use Facebook? And what about cloud computing? Many of us don't realise we are early adopters, but if you use Gmail or Hotmail aka or Spotify then you are in the cloud.

Not too long ago, all businesses would employ one or many IT specialists.


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These guys fixed PC's, installed printers, moved cables around in patch panels and generally did a lot of troubleshooting, often as a result of something they had changed in the first place.

This has changed significantly, and will continue to change, because now we are offered IT as a service - we no longer need in-house IT bodies.

Microsoft now look after our exchange servers, our PC's auto-update, and our business applications are supplied as a service from the cloud including all the necessary support.

So now we have liberated the IT guys, and converted the server room into a social hub, life has become much simpler, yes?

Well, no, it has actually got an awful lot more complex (or sophisticated depending on your bent).

While the "T" in IT has predominantly been taken care for us as a service provision, the "I" has suddenly got a lot bigger.

Individually, nationally and globally, we are generating more data than ever before. This growth in information is exponential.

What we do with that information in the connected world can have great impact on our businesses and industry.

Those companies that embrace Big Data, social networking and mobile technologies will lead, and the rest will become dinosaurs and die.

So, in the brave new world we need information tools, we need information scientists, we need business decision makers who can use information from varied sources and in different formats to make the successful decisions.

The next time you pick up a new mobile phone and thank God for the intuitive user interface don't get complacent, there is a lot happening, the world is changing faster and faster and you can't get off!

Novelis Every Can Counts


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