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Coca-Cola recycles 10.5 million bottles at London 2012

Date: Tue, 2 Oct 2012 | Author: Paul Sanderson

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Around 10.5 million PET bottles were recycled by Coca-Cola at both the Olympic and Paralympic Games in London this summer.

This will result in 42 million bottles, each containing at least 25 per cent PET, returning to shelves as new bottles.

The bottles were recycled by its Continuum Recycling joint venture with Eco Plastics in Lincolnshire.

Coca-Cola Great Britain & Northern Ireland general manager Jon Woods said: “As the longest, continuous sponsor of the Olympic movement, we knew that our sponsorship provided a one=off opportunity to accelerate many of our sustainability initiatives here in Great Britain.

“But we wanted to go even further than that and use London 2012 to encourage our suppliers, our customers and the people who enjoy our products to join us in adopting more sustainable behaviours.

“Investing in sporting opportunities for young people, offering the widest range of drinks we have ever offered at an Olympic and Paralympic Games, and developing a best practice waste and recycling system all contributed to making London 2012 our most sustainable sponsorship activation ever.”

Coca-Cola Enterprises GB managing director Simon Baldry added: “We always saw the Games as an important catalyst for our ongoing efforts to build a low carbon, zero waste business here in GB.

“I’m delighted that through Continuum Recycling we have been able to recycle enough material from Olympic venues to use in 42 million new PET bottles within just six weeks of people throwing them away. This is an important milestone and shows we are serious about setting the industry standard for sustainable packaging in this country.”

Category: Recycling
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