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Alupro celebrates 25th birthday


The Aluminium Packaging Recycling Organisation (Alupro) has celebrated its 25th anniversary.

It was formed in 1989 following the merger of two separated organisations, Aluminium Foil Container Manufacturers Association and Aluminium Can Recycling Organisation.

Since then it has continued to represent the interests of its members to governments in the UK and Europe and run programmes such as MetalMatters and Every Can Counts.

When Alupro was first formed, the aluminium packaging recycling rate was virtually zero, and it now at 43 per cent (57 per cent for drinks cans).

Alupro executive director Rick Hindley said: “Reaching our silver anniversary is a good time to reflect on just how much Alupro has achieved on behalf of its members over the last 25 years.

“It’s definitely been a challenge, but a hugely rewarding one as political, industry and consumer attitudes towards recycling have evolved and people and organisations have accepted the contribution aluminium, and packaging, can make to a sustainable future.

“Looking ahead, there is still much to be done to meet ever-increasing legislative targets, both in Europe and within the devolved administrations that now make up the UK recycling landscape. With the continued support of our increasing numbers of Alupro members we are more than ready to explore new initiatives and rise to the challenge.”