Anheuser-Busch to ensure 100% of its packaging is circular


Brewer Anheuser-Busch InBev (AB InBev) has committed to ensuring that 100% of its product packaging is returnable or made from a majority of recycled content by 2025. 

It has also said it will deliver smarter agriculture, water stewardship and climate action as part of its new 2025 sustainability goals. 


In reaching these goals, it believes that it will connect thousands of farmers to technologies, ensure water access and quality in high-stress communities, as well as partnering with its suppliers to increase recycling content. 

AB InBev has also developed a 100+ Sustainability Accelerator, which will allow the company to hire scientists, technologists, and entrepreneurs to help build and scale solutions.  

The new project will aim to solve 100+ challenges by 2025 and will support ideas and potential technologies that reflect AB InBev’ business.  

It will run annual boot camps in nine markets followed by a 10-week programme for select entrepreneurs to test and scale solutions, with the first set of challenges to be announced in June.  

AB InBev chief executive Carlos Brito said: “Climate change is the most pressing issue confronting our planet and could impact the natural resources we rely on to brew our high quality beers.  More than ever, we see an opportunity to use sustainability as a catalyst for innovation. 

“Our 2025 sustainability goals and 100+ Accelerator will complement each other, providing solutions for environmental and social challenges so we can build a company to last for the next 100+ years.” 

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