Apple launches reuse and recycling programme in UK and Europe


Users of Apple Macs, iPods and iPhones will now be able to take advantage of Apple’s new reuse and recycling programme.

Already available in the US, the scheme has now been moved to the UK and Europe.


Operated by Dataserv, Apple’s Reuse and Recycling Programme allows users to fill in an online form stating the make and model of the device and information including whether the product is in working order. Users can also send non-Apple laptop PCs and the user must indicate the manufacturer and processor speed of these.

An on-screen price is the provided which could be £40 for an iPhone 3g or £100 for an iPad. If accepted, a pre-paid shipping label is sent to the customer. Once received and checked by Dataserv, the money is deposited in the user’s bank account.

If the product is unable to be reused, Apple will recycle the product for free.

An Apple spokesman said: “Whether it’s an iPhone, iPad, Mac or PC computer, working or not, we’ll take it and determine if it qualifies for reuse and has a monetary value. If it does, the amount will be credited directly into your bank account. If it doesn’t, you can recycle it responsibly through one of our free recycling programmes.”