George, the clothing and homeware division of retailer Asda, has announced that it will sell products made from recycled plastic bottles and clothing.
This is part of its commitment to use only polyester that is sourced from recycled materials by 2025.
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Products launching in the retailer’s Spring/Summer 19 range include George home cushions and throws that have been made from recycled plastic bottles, and blouses and dresses made with fabric from recycled polyester clothing.
Another step taken by the retailer is to source only certified sustainable viscose and sustainable cotton by 2025, as well as its existing commitment to 100% timber by 2024, and palm oil.
George will extend its work looking at microfibre shedding, and a full microfibre strategy will be published later this year.
The retailer also hopes to help its customers understand more about the sustainability of its garments, and how to reduce the environmental impact, with increased awareness of how they can recycle and reuse old clothing.
George has a zero-tolerance policy towards incineration and donates garments that cannot be sold to charitable organisations to be repurposed.
Asda senior vice president for commercial Nick Jones said: “As the second largest clothing retailer in the country, we have a responsibility to do the right thing by our customers, not only on the price and quality of our goods, but also on the impact we have on the world around us.
Our George sustainability strategy builds on the work we’ve done to date and sets stretching targets and commitments to reduce the environmental and social impact of our products; because we know that, for our customers, looking after the environment is always in fashion.”