Avery Dennison launch recycled PET liner in Europe

Avery Dennison
Image rights: Avery Dennison

Avery Dennison has announced that it is introducing liner made from recycled PET (rPET) commercially in Europe. 

The company has said it will be the first pressure sensitive labelling material supplier to do this and reflects its commitment to findings sustainable solutions for the labelling sector. 


Avery Dennison global director films Jasper Zonnenberg said that the new rPET liner uses post-consumer waste (PCW) and will be introduced in October 2018 across a number of self-adhesive constructions.  

This year’s REB Market Intelligence Summit is taking place on 2 October and will look at end destinations for materials. Find out more here

He said: “We are determined to pioneer change across the industry. With a continued innovation focus on solutions that are responsibly sourced, use reduced amounts of material and are more easily recyclable we are pleased to be able to introduce a rPET liner to our portfolio – a liner that is not only easier to recycle, but itself is made of recycled materials. 

“As availability of suitable rPET is currently limited we will initially have a limited supply of our rPET liner – however we will soon be able to scale up production significantly and we aim to have rPET as an option across all of our filmic and paper constructions.” 

The introduction of PCW rPET liner requires careful management during liner production to ensure the stability and robustness that 100% virgin resin PET liner is known for.  

The director added: “Conversion and application speeds are helping to drive the ongoing rise in demand for PET liners, and we have been careful to retain those benefits, while also supporting converters and end users as they make the transition from glassine.

“These new rPET liners are another example of our determination to provide solutions where higher productivity goes hand in hand with improved sustainability — creating a win-win for both productivity and the planet.” 

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.