Global drinks giant Bacardi has said that it plans to reduce the weight of its packaging by 10 per cent by 2017 and 15 per cent by 2022.
As part of its new Good Spirited: Building a Sustainable Future platform, the company plans to collaborate with partners, including its glass and paper suppliers, to make its packaging more environmentally friendly.
Bacardi has also announced that it will strive to obtain all raw materials and packaging from sustainably sourced, renewable or recycled materials while maintaining or enhancing the economic status of growers and suppliers.
As part of operational efficiencies, the company is also aiming to eliminate landfill waste at all of its production sites by 2022 and cut water use by 55 per cent and GHG emissions by 50 per cent by 2017.
The company operates 27 production facilities in 16 countries including Scotland, Puerto Rico, Italy, France, Spain, Germany and Mexico.
As well as its famous rum, Bacardi also produces spirits such as Bombay Sapphire gin, Dewar whisky and Martini vermouth.
Bacardi senior vice president, chief communications and corporate affairs officer Eric Kraus said: “Bacardi considers global environmental innovation part of its DNA. Our goal is to return to the environment at least as much as we take away. We’re setting a sustainability standard for others in the spirits industry to follow.”