On-the-go recycling points are to be installed along two iconic English streets after the winners of a funding competition were announced.
Blackpool Promenade and Tottenham High Road will receive eye-catching bins designed to encourage better collection of drinks bottles and cans for reprocessing.
The initiative comes as a result of a contest held by environmental charity Hubbub and trade body the Natural Source Waters Association to secure £12,500 grants to boost recycling of grab-and-go packaging.
Enveco NW Environmental Services will work in partnership with Blackpool Council to introduce recycling bins across the Lancashire town’s famous Promenade.
Meanwhile in north London, Haringey Council will install collection points along a section of Tottenham High Road, in partnership with Veolia and Destination Tottenham.
Both streets attract extremely high footfall during events and will launch the recycling initiative this summer.
Hubbub director Gavin Ellis said: “The level of interest and number of strong applicants made it challenging for the panel to select winners. It demonstrates the appetite for local authorities to adopt the campaign.”
A spokesperson for the NSWA added: “With these two new projects, thousands more drinks containers will be captured, enabling them to be made into new ones and stopping them end up as litter.”
