The board of the British Metals Recycling Association (BMRA) has announced the appointment of James Kelly as its new chief executive.
He joined the BMRA from the British Security Industry Association where he was chief executive for nine years, and prior to this he was the managing director of the Direct Marketing Association.
BMRA president Susie Burrage said: “We are delighted that James has agreed to take on the role of leading the Association and helping the team deliver our key messages. As an industry, we have a great story to tell and I am pleased that he is eager to help us highlight our role in safeguarding the environment for future generations.”
The new chief executive said: “My top priority will be reaching out to the members, making sure I understand what they want from the BMRA, how they think I can help and add value. I want to ensure we robustly promote what we do for the membership, that we continue to be demanding of stakeholders like Government because I think they owe us as much as we owe them.
“I see the role as ambassadorial; championing the industry while driving opportunities for growth. I look forward to working with the team to deliver satisfaction for members while promoting the industry for what it is: an innovative, technologically savvy and environmentally sound sector that sits firmly at the heart of a true circular economy. I am proud to be joining a sector that leads the way when it comes to lessening the impact of consumerism on the environment.”