British people no longer wearing clothes because of bad laundry habits


Almost 40 million items of clothing are being wasted because they have been washed badly.

According to clothing campaign, Love Your Clothes, around a third of British people no longer wear items of clothing from their wardrobe due to washing, ironing or drying them incorrectly.


It is estimated that 39 million items of clothing have not been warn as a result of this.

A campaign has been launched by Love Your Clothes with laundry detergent Ariel to help people understand clothing labels so these textiles don’t go to waste.

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Love Your Clothes head Sarah Clayton said: “It’s staggering how many clothes have been damaged as a result of not following care symbols. So before you put your next load of washing on give our challenge a go, as a quick check of the label will really pay off in the way clothes look, as people can keep wearing them for longer.”

Love Your Clothes was developed by WRAP.