British people no longer wearing clothes because of bad laundry habits

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Almost 40 million items of clothing are being wasted because they have been washed badly.

According to clothing campaign, Love Your Clothes, around a third of British people no longer wear items of clothing from their wardrobe due to washing, ironing or drying them incorrectly.

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It is estimated that 39 million items of clothing have not been warn as a result of this.

A campaign has been launched by Love Your Clothes with laundry detergent Ariel to help people understand clothing labels so these textiles don’t go to waste.

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Love Your Clothes head Sarah Clayton said: “It’s staggering how many clothes have been damaged as a result of not following care symbols. So before you put your next load of washing on give our challenge a go, as a quick check of the label will really pay off in the way clothes look, as people can keep wearing them for longer.”

Love Your Clothes was developed by WRAP.