Drinks manufacturer Britvic has said that it has gone as far as it can with lightweighting its packaging products.
Instead, the company will now invest in new packaging technologies in order to improve its sustainability performance.
In its latest Sustainability Report for 2015, the company said: “Lightweighting our packaging has been a major focus for us over the past decade as we strive to reduce the environmental impact of our packaging.
“We are now reaching the limit of our ability to do this, and have taken the decision this year to begin a programme of investment in our supply chain to enable our access to the next level of environmentally sustainable technologies and those we expect to be available by 2020 and beyond.”
The company also revealed that in 2015 it worked with partners to deliver against the aims of the circular economy.
This involved investigating the opportunities to turn waste glass from the manufacturing process back into new bottles, as well as working to reduce the environmental impact of its metal cans.
It also noted that its recycling rate at its manufacturing sites increased from 87% to 90% in 2015 against a 2016 target of 88%.
Britvic also increased its use of energy from waste from 3.6% to 4.8%, but reduced its use of landfill from 2.5% to 2.3%. Eventually, it hopes to achieve zero waste to landfill.