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Burberry to stop burning unsaleable products

Burberry Store Pic right: Ssu Link: https://commons.wikimedia.org/wiki/File:Burberry_Oslo.jpg

Designer Burberry has announced that it will stop burning its unsaleable products following criticism from environmental campaigners.

Over the past five years the brand has destroyed more than £90m worth of its items according to The Guardian¸ although Burberry said that the energy from burning its products was captured.  

This year’s REB Market Intelligence Summit is taking place on 2 October and will look at end destinations for materials. Find out more here

The company said that this commitment will build on the goals it set last year as part of its five-year responsibility agenda, and will reuse, repair, donate or recycle its unsaleable products.

Burberry chief executive Marco Gobbetti said: “Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.” 

In May 2018, the company became a core partner of the Make Fashion Circular Imitative organised by the Ellen McArthur Foundation.  


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