Designer Burberry has announced that it will stop burning its unsaleable products following criticism from environmental campaigners.
Over the past five years the brand has destroyed more than £90m worth of its items according to The Guardian¸ although Burberry said that the energy from burning its products was captured.
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The company said that this commitment will build on the goals it set last year as part of its five-year responsibility agenda, and will reuse, repair, donate or recycle its unsaleable products.
Burberry chief executive Marco Gobbetti said: “Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”
In May 2018, the company became a core partner of the Make Fashion Circular Imitative organised by the Ellen McArthur Foundation.