Cadbury Dairy Milk chocolate bars will soon use packaging that contains up to 30% recycled plastic content.
Owned by Mondelēz International, Cadbury will roll out the new packaging in 2022 on 28 million sharing bars.
This is part of a broader global commitment by Mondelēz International to reduce the use of virgin plastic by 5% by 2025, assuming constant portfolio mix.
Mondelēz International UK managing director Louise Stigant said: “This next step in our journey to reduce our use of virgin plastic in our iconic Cadbury range is a really important one, which I am very proud of.
“We are committed to reducing waste and closing the loop on packaging – keeping valuable materials within the economy and out of the environment. Our increased use of recycled plastic will drive demand for this material and will reduce our need to produce new, virgin plastic.”