Danish brewer Carlsberg Group has set new sustainability initiatives, including switching from plastic can holders to packaging solution Nature MultiPack, a recyclable glue.
The new “Snap Pack” has been created by NMP System and has been developed in partnership with Carlsberg over the past three years.
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Carlsberg Group chief executive Cees ‘t Hart said: “One of our company goals is to strive for improvements, and with the launch we clearly show that we continue to live according to our founders’ mentality. Carlsberg’s Snap Pack will significantly reduce the amount of plastic waste and we look forward to offering consumers a better beer experience with less environmental impact.”
The drinks brand has estimated that by changing its packaging, up to 76% of plastic can be saved, equating to more than 1,200 tonnes annually when fully rolled out.
According to research conducted by the Group, sustainability is a main factor for consumers when purchasing.
From this, the brand has developed its sustainability programme “Together Towards ZERO”, which aims to reduce carbon emissions by reducing waste and increasing recycling and reuse of materials.
The Nature Multipack has been implemented on can packs of four and six, including the carrying handle and will begin selling it in the UK and Norway, followed by Denmark in early 2019.