The ‘Don’t Waste. Create’ campaign from Coca-Cola Enterprises (CCE) and supermarket Sainsbury’s is aiming to encourage people to reuse plastic bottles in a creative way.
It is urging parents to make a recycling pledge on the dedicated ‘Don’t Waste. Create’ website and will be asked three questions before confirming their pledge. They will then receive a downloadable voucher giving them 50p off their next purchase of a 2-litre pack of drinks from CCE’s brands.
They will also be entered into a draw to win a ‘glamping’ holiday in France.
Sheets will also be available to download suggesting creative ways to use plastic bottles such as making a bird feeder or plant pot.
CCE associate director for recycling Nick Brown said: “CCE is committed to reducing plastic waste and helping our customers re-think how they dispose of their packaging.
“By asking them to reuse and then recycle plastic bottles, ‘Don’t Waste. Create’ encourages families to think more sustainably while having fun, giving them a tangible way to reduce their household waste.”
The campaign will run for six weeks on the dedicated campaign website and on sainsburys.co.uk.