Coca-Cola European Partners invests in start-up CuRe Technology to source rPET


Coca-Cola European Partners (CCEP) has funded CuRe Technology – a Dutch recycling start-up that aims to process difficult to recycle polymers.

The aim is for it to contribute towards CCEP’s goal of sourcing 100% rPET for its bottles.


This funding, via its innovation investment fund CCEP Ventures, will enable CuRe to accelerate its ‘polyester rejuvenation’ technology from pilot plant to commercial readiness.

Once the technology is commercialised, CCEP will receive the majority of its output from a CuRe-licensed, new-build plant.

CCEP is aiming to eliminate virgin oil-based PET from its PET bottles within the next decade, removing over 200,000 tonnes of virgin oil-based PET from its supply chain.

It believes it will likely take 70% of its material from mechanical recycling eventually, with 25% coming from depolymerisation recycling and 5% from plant-based renewable sources.

CCEP vice president, sustainability Joe Franses said: “CuRe is an exciting technology start-up with transformational potential developed by an experienced consortium, making it an ideal investment for CCEP Ventures.

“Our investment in CuRe underlines our commitment to supporting innovations that have the potential to drive growth in our business and our sustainable packaging goals.

“It also offers us the potential to access vital rPET volumes that will help accelerate delivery of our 100% rPET ambition for our PET bottles.”

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