Drinks brand Coca-Cola European Partners (CCEP) has announced the launch of a new campaign that will encourage and reward people for recycling their empty drinks bottles.
As part of the campaign, a new TV advert entitled “Across the Tracks” will be rolled out, alongside a competition and a social media challenge called #CokeDunks, which asks people to film themselves creatively slam-dunking their empty plastic bottle into recycling bins with the chance of winning prizes.
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“Across the Tracks” will appear on Saturday 15 September across ITV, Channel 4, Channel 5 and Sky TV networks.
The social media challenge will also have a #CokeDunks Snapchat Lens which will allow people to virtually dunk as many empty bottles as they can into a recycling bin.
This campaign will take place during Recycle Week, with a takeover of the Piccadilly Lights encouraging passers-by to recycle their bottle once they’ve enjoyed their drink.