Colgate has announced that it is working with recycling company TerraCycle to launch the Colgate Oral Care Recycling Programme, a free National recycling scheme for oral products and packaging in the UK.
The programme is a new recycling fundraising scheme which allows people to recycle for free any brand of toothbrush, toothpaste tubes and caps, toothbrush outer packaging and electric and battery toothbrush heads and toothpaste cartons, while raising money for the school, charity or non-profit of the sender’s choice.
Oral care products and packaging make up a complex mix of materials such as rigid and flexible plastics and bristles, which is why it hasn’t been recyclable through council recycling systems in the UK.
Once TerraCycle receive the toothbrushes, tubs and caps, outer packaging and cartons, they will be separated by composition, shredded and melted into hard plastic pellets that can be remoulded to create new recycled products such as benches and construction applications.
Anyone can sign up to the Recycling Programme for free, either as a private collector or as a public location, which will be visible on the TerraCycle map and allows other people in that location to drop off their oral care waste for recycling.
TerraCycle also rewards shipments of over 200 grams (approximately 15 pierces of oral care products/packaging) with TerraCycle points. A shipment of over 1kg in size (77 pieces) is rewarded with a 100 TerraCycle point donation to the school, charity or non-profit of the sender’s choice (100 points = £1.00).
Colgate UK general manager Philip Durocher said: “With the global plastics issue high on the agenda for all, the Colgate Oral Care Recycling Programme promotes sustainability We really encourage people to take advantage of the programme and recycle their oral care products and packaging via the programme and tell their friends and family about this new recycling initiative.”
TerraCycle Europe general manager Laure Cucuron said: “Oral care products are used by all of us each and every day, so it’s one of the most frequently asked about types of products that consumers tell us they want to be able to recycle. So, we’re delighted to partner with Colgate to launch the Colgate Oral Care Recycling Programme which now enables everyone in the UK to recycle their oral care waste of any brand.”