Consumer appetite for circular systems growing, suggests WRAP research


Research from WRAP has shown that consumers are keen to find out more about how to recycle used electrical items.

The study, Switched on to Value: Powering Business Change, showed improving consumer attitudes to circular business models.


WRAP found that consumers don’t know how to discard their unwanted electrical items, with fewer than 10% of UK households using household recycling schemes for unwanted products.

Consumers are concerned about personal data, that has discouraged over a third of households from disposing of an electrical product.

However, 83% of households are interested in giving unwanted electricals back to retailers through take-back schemes such as the Argos Gadget Trade-in.

WRAP director Steve Creed said: “As brands and retails set up new business models it will mean new activities for the company, such as refurbishment, secure data wiping and recycling. They will need to set up supply partnerships with organisations that can help deliver these processes and reduce the investment risk. We envisage these relationships to be long and valuable for both – so developing the right partnership is essential.”