Coffee chain Costa Coffee has partnered with Barclaycard to develop the ‘UK’s first’ reusable contactless coffee cup.
The ‘Clever Cup’ includes contactless payment technology to turn customer’s reusable coffee cups into a fast and convenient way to pay.
This cup is powered by Barclaycard technology bPay, which allows users to track their spending, top up their balance, and take control to block or cancel the contactless payment online using the bPay app.
The ‘Clever Cup’ forms parts of Costa’s wider re-launch of its ‘next generation’ reusable range, which aims to encourage customers to use reusable cups instead of single-use takeaway cups.
It also follows Costa’s pledge to recycle 500 million takeaway cups by 2020.
The cup is sold in packaging made from recycled coffee cups and features a silicone base and contactless chip, which can be removed for washing. The technology within the cup can also be used wherever customers see the contactless symbol, not just in Costa Coffee stores.
Costa Coffee managing director Jason Cotta said: “Contactless technology has become increasingly prominent in our daily lives and through the launch of the new Costa / Barclaycard Clever Cup we hope to appeal to those tech-savvy customers to help facilitate and drive environmentally friendly behaviour.
“Whilst we are committed to ensuring more takeaway coffee cups are recovered and recycled, we also want to incentivise and reward customers who help reduce the number of takeaway cups being wasted. We already offer a 25p discount on hot drinks in all our stores for customers using reusable cups and hope the innovative Clever Cup will become an additional incentive for increasing the use of reusable cups.”
Barclays head of sales and partnership Rob Morgan said: “Today’s shoppers are looking for seamless and ‘to hand’ ways to pay. Our wearable chip technology allows almost any accessory to be transformed into a smart payment device, unlocking the benefits of speed and ease in everyday purchases. We’re proud to be working with Costa Coffee to give the UK another compelling reason to carry a reusable cup as part of their daily routine.”
The new Clever Cup is priced at £14.99 and will be available from all Costa Coffee stores across the UK from late November. The bPay app is available on iPhone and Android devices. The bPay technology can be connected to most debit or credit cards.