Danone announces new commitments to drive a circular economy

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Danone
Danone own water brand Evian.
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Food company Danone has announced that it is making its packaging 100% recyclable, reusable or compostable by 2025 as part of its new commitments to drive a circular economy for packaging.   

Danone will accelerate a transition towards a circular economy of packaging in three ways: 

  1. Packaging designed for circularity:  
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The company already makes 86% of its packaging recyclable, reusable or compostable, with 50% of its water volumes being sold in reusable jugs. It also has an innovation to eliminate non-recyclable shrink films for multipacks using specially designed adhesive and tape handles.  

From this, the firm said it will launch alternatives to plastic packaging or single-use packaging in all of its main water markets by 2025.

2. Reused, recycled and composted in practice: 

Danone has said that effective collection and recycling systems are vital to ensuring packaging is recycled, reused or composted.  

To achieve this, it will help meet the collection targets set by regulators by supporting the most effective, publicly organised collection and recycling systems, including Extended Producer Responsibility and Deposit Return Schemes.  

It is also investing in private initiatives that improve the circular infrastructure. By 2025, Danone has said it will have initiated or supported collection and recycling ideas in every one of its top 20 markets.

3. Preservation of natural resources  

Currently, the company uses 14% recycled PET on average in its water and other bottles but aims to increase this to 50% by 2025.  

Its Evian brand contains 30% rPET, with the intent to reach 100% by 2025.  

It will also develop the use of renewable, bio-based material through its joint project with Nestle, PepsiCo and Origin Materials to bring the first 75% bio-based bottle to commercial scale by 2021, aiming to launch 100% bio-based bottles by 2025.  

Danone chairman and chief executive Emmanuel Faber said: “We believe the time is now to step up and accelerate, embrace our responsibility and work with others to engage a radical shift that will help free the world from packaging waste. We will be acting both at global and local level to ensure circularity of packaging becomes the new norm.  

“Today, we are announcing a series of investments and commitments that – I believe – will have a concrete impact. These will be amplified as we collaborate with industry-peers, governments, NGOs, start-ups and the finance sector; harness new technologies and invest in new solutions.” 

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