Diageo wants 45% recycled content in its packaging by 2020


Major drinks manufacturer Diageo has said it intends to include 45 per cent recycled content in its packaging by 2020.

In setting out its 2020 Sustainability & Responsibility Targets, the company also committed to zero waste to landfill, reduce its packaging by 15 per cent and make 100 per cent of its packaging recyclable.


The company, which owns brands including Guinness, Smirnoff and Gordon’s Gin, also wants to reduce its water use by 50 per cent and return 100 per cent of waste water from its operations to the environment safely.

It has also committed to reducing absolute greenhouse gas emissions from direct operations by 50 per cent and achieve a 30 per cent reduction across the supply chain.

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Every year, Diageo produces more than 6.5 billion litres of its brands from more than 130 manufacturing sites in over countries.

Diageo chief executive Ivan Menezes said: “I am extremely proud of Diageo’s track record in social and environmental responsibility, including creating a positive role for alcohol in society. We know there is much more to do as we respond to the changing world around us.

“Our targets are stretching and ambitious. We are determined to focus on our resources and creativity to really make a difference – and we are committing to better understand and report on the efficacy f our programmes to achieve the greatest positive impact.”