Evian has announced that it will be adopting a circular approach to plastic usage by making all of its plastic bottles from 100% recycled plastic by 2025.
To achieve this target, the company are working through partnerships, including the Ellen MacArthur Foundation, to redesign its packaging and not create any waste from its plastic bottles.
Working with the Ellen MacArthur Foundation, Evian said that a plan will be made to allow it to transition from a linear to a circular model, in hope that it will allow plastic to evolve from potential waste into a valuable resource.
According to Evian, all of its bottles are currently designed for circularity, meaning it is 100% recyclable, but contain an average across the range of 25% recycled plastic.
For the company to reach its 2025 goal, it has said that it will be working with breakthrough technology companies, including Loop industries, which had developed a way to enable a continuous loop of recycling on a big scale.
Evian global brand director Patricia Oliva said: “Rooted in its pioneering spirit and long-lasting commitment towards sustainability, Evian will drive a step-change to address the critical issue of plastic. We want to use the power of our global brand to take a leadership position, drive collaboration across the industry and, together with partners, transform our approach to plastic.”