Over 60 independent festivals have committed to banning plastic straws this season, as well as eliminating all single-use plastics by 2021.
A digital campaign led by the Association of Independent Festivals (AIF) will launch on 22 April, and will see visitors to the websites of Bestival, Boomtown Fair and many others faced with facts and messages about the impact of daily plastic use.
The campaign will also confirm the pledge of all participating festivals to the Bestival led ‘Final Straw! Initiative’, which will see organisers ban all plastic straws by this year, and all single-use plastics in three years.
From the website homepages, customers will also be able to pre-order limited edition “Drastic On Plastic” metal water bottles.
AIF chief executive Paul Reed said: “It is encouraging and inspiring that so many AIF members have taken this initiative and pledge on-board without hesitation and are taking a collective stand against single-use plastic.
“This is one of the most critical issues facing our businesses and wider society. By working together as an industry and taking affirmative action, we can make a tangible difference.”