No more glitter will be seen on M&S’ Christmas cards and wrapping paper from this year.
The retailer has announced that greeting cards, wrapping paper, gift bags, calendars and crackers will no longer contain glitter, but will feature innovative paper patterns or minimal foils to ensure they are widely recyclable.
M&S plans to remove glitter from its entire range of cards and gift wrapping products by the end of 2020.
Its director of food technology Paul Willgoss said: “We know reducing single-use plastics is as important to our customers as it is to our business, so removing glitter from our cards and wrap range will make it easier for them to celebrate Christmas in a more sustainable way. This is a step in the right direction as we continue working on our plans to completely remove glitter from the range next year.”
Glitter will also be removed from Christmas flowers and plants as well as single-use packaging for good products.
Wrapping paper will also include clear recycling instructions including removing tape and shiny bows.
Christmas card boxes will now be made of cardboard rather than plastic.