Drinks company Harrogate Water is working with Sky Sports British Masters organisers and recyclers to eliminate waste by collecting all PET bottles at the European Tour and make them into new bottles.
The brand is the official water of the European Tour event being hosted by England’s Justin Rose at Walton Heath on October 11 – 14.
One hundred dedicated bins will be installed to capture used PET bottles, which will be taken for recycling at Cleantech in Lincolnshire.
The Cleantech facility is capable of producing food-grade recycled PET (rPET).
Since June, Harrogate Spring PET bottles have used more than 50% recycled content and will result in a reduction of 1,250 tonnes in greenhouse emissions annually, said the brand.
Harrogate Water brand manager Nicky Cain said: “We are thrilled to be involved in making the 2018 Sky Sports British Masters the most sustainable ever and an example of best practice. All our PET bottles are 100 per cent recyclable, including cap and label, which means all used bottles collected will be taken to Cleantech and can return as new bottles of Harrogate Spring as part of our commitment to using greater than 50 per cent recycled content.”
European Tour championship executive Taha Gomaa said: “Recycling is an important part of our waste management planning and we are proud that our official water supplier is leading the bottled water industry in recyclability and use of recycled material. This is the first time we have been able to return bottles for recycling for them to return again as new bottles and is only possible because of the use by Harrogate Water of more than 50 per cent recycled content.”
Harrogate Spring will be available for competitors, press, hospitality visitors and spectators throughout the event.