Hasbro to use plant-based plastic packaging

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Toy company Hasbro has announced that it will start using plant-based bio-polyethylene terephthalate (PET) for blister packs and plastic windows in its product packaging from 2019.  

The company will use bioPET plastic made with 30% plant-based material derived from agricultural by-products and has said that this is an important step in the company’s sustainable packaging developments. 

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Previous developments made by Hasbro include: 

  • Eliminating wire ties 
  • Replacing polyvinyl chloride with PET 
  • Achieving 90% recycled or sustainably-sourced paper for packaging and in-box content 
  • Moving from PET to post-consumer recycled PET in 2016. 

Hasbro senior vice president, global government, regulatory affairs and corporate social responsibility Kathrin Belliveau said: “We’re proud of the strides we’ve made to advance the sustainability of our packaging and we know our consumers care deeply about this. We see every day as a chance to do better, and through actions like this, we are developing a more sustainable business and reducing our environmental impact.”  

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