Toy company Hasbro has announced that it will start using plant-based bio-polyethylene terephthalate (PET) for blister packs and plastic windows in its product packaging from 2019.
The company will use bioPET plastic made with 30% plant-based material derived from agricultural by-products and has said that this is an important step in the company’s sustainable packaging developments.
Previous developments made by Hasbro include:
- Eliminating wire ties
- Replacing polyvinyl chloride with PET
- Achieving 90% recycled or sustainably-sourced paper for packaging and in-box content
- Moving from PET to post-consumer recycled PET in 2016.
Hasbro senior vice president, global government, regulatory affairs and corporate social responsibility Kathrin Belliveau said: “We’re proud of the strides we’ve made to advance the sustainability of our packaging and we know our consumers care deeply about this. We see every day as a chance to do better, and through actions like this, we are developing a more sustainable business and reducing our environmental impact.”