Cola-Cola European Partners (CCEP), along with The Cola-Cola Company, has announced that its Honest, GLACÉAU Smartwater and Chaudfontaine brands will be sold in bottles made from 100% recycled plastic.
These brands will transition to the new bottles between the end of 2019 and 2020, replacing 9,000 tonnes of virgin plastic annually across Western Europe.
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This move supports CCEP and Coca-Cola’s commitment that by 2025, at least half of the plastic used in its PET bottles across Western Europe will come from recycled sources, a pledge outlined in the companies’ sustainability plan This is Forward.
Coca-Cola Western Europe technical and supply chain director Bruno Van Gompel said: “This is a significant step for our business. From 2020, wherever you buy these brands in our Western European markets, you will find them in a bottle that is entirely made from recycled plastic. This is a clear signal of our ambition – we aim to meet and exceed our target of using 50% rPET across our total portfolio by 2025.
“Both Honest and GLACÉAU Smartwater have a huge following in the US, while being relatively young brands in Europe. We have ambitious growth plans for both of these brands, as we continue to broaden our portfolio to offer people different drinks to meet changing tastes and lifestyles – and we want to grow them sustainably.”
CCEP has also revealed that it is transitioning Sprite from a green PET bottle to a clear PET pack, which can more easily be recycled bottle to bottle.
CCEP chief supply chain officer Ron Lewis said: “We know people have high expectations of companies to make the products that they love in a sustainable way and we’re committed to meeting those expectations. Ultimately, our goal is to ensure that every bottle or can we sell is collected, recycled and reused. By moving Sprite from a green bottle to a clear bottle, the material can easily be recycled and used again to make another bottle.”