How Polytag will help M&S trace its plastic waste

0
103
M&S

Polytag has revealed details of its agreement with Marks & Spencer.

The recycling technology firm said the high street retailer would become a founding member of its Ecotrace initiative.

Advertisement

Marks & Spencer said last month that it would be working with Polytag to trace its plastic packaging.

Now the specialist has revealed that the retailer will gain real-time insights into where, when and how its single-use product-protection material is collected and sorted across the UK.

Ecotrace will deploy a wide network of Polytag’s invisible ultrta-voilet tag-detection equipment in strategically chosen recycling centres that handle high volumes of waste.

Members of the Ecotrace programme will receive a subscription to a dashboard displaying live lifecycle data on their plastic packaging materials.

Alice Rackley, chief executive of Polytag, said: “As Extended Producer Responsibility legislation comes into force, brands will need to take responsibility for packaging materials.

“Not only does our Ecotrace Programme aim to solve this problem by bringing together leading players across the UK to capture barcode-level information on single-use plastic, it stands as an example of what passion and collaboration paired with tangible action can do.”