Charity Hubbub has launched a new campaign which has brought together 18 major companies it has previously worked with to tackle “on-the-go” recycling.
The campaign called #LeedsByExample will launch in September in Leeds City Centre and will last six months.
It will test the latest ideas on how to increase recycling rates for food and drinks packaging and will include a combination of technology, new recycling facilities and engaging communications.
This campaign has been jointly developed by Hubbub with recycling compliance scheme EcoSurety.
Currently 18 organisations have formally joined this partnership: Alupro, Asda, Association of Convenience Stores, Ball Beverage Packaging Europe, British Plastics Federation, Coca-Cola GB, Costa, Co-op, Crown Packaging, Danone, Highland Spring, Innocent, Klöckner Pentaplast (kp), Lucozade Ribena Suntory, Marks and Spencer, Morrisons, PepsiCo and Shell.
This campaign will see new recycling facilities being introduced on the streets, in offices, shopping centres, universities and transport hubs.
As part of the initiative there will be a trial of an app which will use on-pack barcodes to help people understand what and how to recycle, with a map to help them find their nearest recycling points.
Before the launch date, baseline data will be gathered by an independent agency which will be used to measure the impact of the interventions.
Hubbub has said that it hopes the information collected will help inform policy-making and see the growth of effective new recycling initiatives across in the UK.