Cup manufacturer Huhtamaki has launched an initiative which aims to increase cup recycling throughout the UK.
New branding has been adopted on its range of Speciality Cups (single wall hot cups and paper vending cups) as well as the message “please recycle this cup”.
A QR code has also been added to the cup which can be scanned by mobile phones and will lead the consumer to a web page that contains details of the growing numbers of cup recycling sites and schemes across the UK.
This year’s REB Market Intelligence Summit is taking place on 2 October and will look at end destinations for materials. Find out more here
Huhtamaki UK marketing manager Becci Eplett said: “We wanted to refresh our single wall and paper vending cup offering and introduce a more modern colour palette for consumers. The cup aesthetic is a really important contributor to the overall drinking experience, but we also wanted to do more to help to communicate the recycling message. All of the cups manufactured by Huhtamaki in the UK are either recyclable or certified as compostable in approved composting facilities.”
“Our Specialty cups are made in the UK from 100% PEFC certified paper board and are recyclable via a fast growing and accessible recycling infrastructure including outlets and instore collection schemes, ACE UK Bring Banks, waste contractors, specialist cup collection and recycling operatives as well as numerous instore and regional recycling schemes.”
The website directed from the QR code will be updated when a new recycling scheme is available.