Iceland announce plans to eliminate plastic from own brand packaging by 2023


Iceland has announced its commitment to globally eliminating plastic packaging from its own brand by the end of 2023.  

The retailer believes that by taking this step, it will help cut down the one million tonnes of plastic produced by supermarkets in the UK annually.  


To replace the plastic packaging, Iceland has said that it will be utilising the latest technologies to create a range of packaging, including paper, pulp trays and paper bags, which are recyclable through waste collection or in-store recycling facilities.  

Iceland’s new food ranges, which will launch in early 2018, will include paper-based rather than plastic food trays.  

Updates about the supermarket’s milestones throughout the next five years will be provided as it transitions into a plastic-free packaging retailer. 

Iceland managing director Richard Walker said: “There really is no excuse any more for excessive packaging that creates needless waste and damages our environment. The technologies and practicalities to create less environmentally harmful alternatives exist, and so Iceland is putting a stake in the ground.   

“In tandem, we will also ensure that all our packaging is fully recyclable and that it is actually recycled, through our support for initiatives such as a bottle Deposit Return Scheme. 

“We are working closely with our supportive own label suppliers to ensure this pledge becomes a reality, and we’ll be providing regular updates to customers on our progress in the months to come”. 

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