Iceland to trial a deposit return scheme

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Supermarket Iceland has become the first UK supermarket to trial a reverse vending machine in support of the Government’s intention to implement a deposit return scheme in England. 

The trial, which will take place in Fulham, will last six months and will aim to understand consumer behaviour towards the technology.  

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Iceland’s reverse vending machine accepts any Iceland plastic beverage bottle and repays the customer with a 10p voucher to be used in store for each bottle recycled.  

Iceland managing director Richard Walker said: “We’re the first supermarket to take decisive action to bring the reverse vending machine into stores, following the announcement of the Government’s support for a Deposit Return Scheme in England. 

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“We’re doing it properly, through consultation with suppliers and by gaining understanding of how customers will act in response to the machine.” 

Environment Secretary Michael Gove said: “I applaud Iceland for leading the way with their trial scheme. It is absolutely vital we act now to curb the millions of plastic bottles a day that go unrecycled. Support from businesses will be a vital part of ensuring we leave our environment in a better state than we found it.” 

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