Food manufacturer Kellogg’s has joined forces with TerraCycle to allow consumers in the UK to recycle their Pringles cans.
From December 2018, empty Pringles cans can be sent to TerraCycle using freepost labels, where they are then recycled.
The resulting pellets will then be used to create new products such as benches and fence posts.
Pringles packets are not currently recyclable.
Kellogg’s has said that it has also been working with its suppliers to identify packaging designs to reduce waste while ensuring the quality and safety of its food.
In Europe, the firm has launched a project to move its cereal pouches to a recycle-ready material by late 2019, which it said will remove around 480 tonnes of non-recyclable packaging from its supply chain annually.
This is all part of Kellogg’s new sustainability goals, which also includes the aim to use 100% reusable, recyclable or compostable packaging by 2025.
Kellogg’s chief executive Steve Cahillane said: “Nurturing our planet is a foundational value of Kellogg. It’s imperative we are part of a solution that ensures a healthy and sustainable planet for all people around the world.”
Kellogg’s senior director of global packaging Lou Massari said: “We cannot accomplish this ambitious goal alone, and we will collaborate with new and existing external partners, our customers and other innovators to identify packaging solutions that protect and enhance our foods while delivering on the quality and great taste that consumers expect from us.”
The Recycling Association have previously criticised Pringles for its packaging.