Key businesses join activation hub launched by the WWF to help tackle plastic pollution

Major firms have signed up to a new activation hub launched by the World Wildlife Fund, which will aim to help fight the issue of plastic pollution.

Major firms have signed up to a new activation hub launched by the World Wildlife Fund, which will aim to help fight the issue of plastic pollution. 

The hub, entitled ReSource: Plastics, has seen firms including Keurig Dr Pepper, Procter & Gamble, McDonald’s, Tetra Pak, Starbucks and The Coca-Cola Company, with Thought Partners Ocean Conservancy and the Ellen MacArthur Foundation, sign up.  


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WWF set up the hub as it believes that while many firms and organisations are committing to “curb” plastic pollution, some lack a roadmap to follow when implementing these commitments.  

The wildlife organisation estimated that as few as 100 companies have the potential to help stop roughly 10 million metric tonnes of the world’s plastics waste pollution, if done through industry, private sector and government collaboration.  

Even more, it believes that this figure could triple by inspiring a “ripple effect” across supply chains and industry sectors.  

ReSource aims to tap into this potential by helping firms align their large-scale plastic commitments from aspiration to action. It will work with the industry to ensure a systems-based approach to addressing plastic production, consumption, waste management and recycling as a single system.  

WWF chief conservation officer Nik Sekhran said: “ReSource is designed to identify the concrete changes that will make the biggest impacts in reducing a company’s plastic pollution footprint. To get closer to our goal of no plastic in nature will take nothing short of transforming the entire value chain. With ReSource, companies now have access to more advanced tools to maximise, measure and multiply their commitments to make this a reality.” 

Procter and Gamble vice president and chief sustainability officer Virginie Helias said: “Addressing the plastic problem in our oceans, rivers and land is everyone’s responsibility – including the companies that use much of the plastic in the world today. It’s a complex issue with no one-size-fits-all solution, and that’s why we’re so energised by the approach WWF is taking with the ReSource program. ReSource will bring a systems approach in partnership with many stakeholders – common metrics, best practices, accountability – that is much needed to accelerate progress on long-term solutions.” 

A report by WWF called No Plastic in Nature: A Practical Guide for Business¸ explored the scope and causes of the plastic waste issue and outlined a clear and pragmatic guide for businesses to lead the “plastics revolution”. This guide provided the vision and foundation for the design of ReSource. 

Measurement and transparent reporting are paramount if this challenge is to be met.  

ReSource will track and publicly report progress on the amount of plastic waste prevented by participants on an annual basis. 

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