The body that represents local authority recycling officers has become one of the join owners of the On Pack Recycling Label.
LARAC joins ACE UK, the British Retail Consortium, and RECOUP as an owner of OPRL Limited, which runs the scheme.
Lee Marshall, the chief executive of LARAC is already an OPRL board member, and this relationship formalises an already good working relationship.
LARAC chair Andrew Baird (pictured) said: “This is a powerful development as local authorities and business come together to maximise effective recycling. By getting a clear and consistent recyclability message to the consumer both on-pack and in council communications to householders we have the best chance of increasing both volume and quality of councils’recycling collections. We’ve started some joint working and I’m sure much more is to come as we all seek to make the best use of shrinking budgets.”
OPRL Ltd chair Jane Bevis added: “This is a significant step in ensuring consistency of messaging, responding to WRAP’s recent report. We’re delighted that our links with other organisations promoting recycling continue to strengthen, and are particularly excited to bridge the public/private sector divide. It’s essential that customers hear consistent and clear messages, saving Council Tax costs and delivering significant environmental benefits against a background of public spending cuts.