During Copenhagen Fashion Summit, some of the biggest names in the fashion sector have pledged to work together to create an industry based on circular economy principles.
‘Make Fashion Circular’ builds upon the Ellen MacArthur Foundation’s 2017 report ‘A New Textiles Economy: Redesigning fashion’s future’.
Core partners of this new project include Burberry Group, Gap, H &M, NIKE and Stella McCartney.
By working together, it is hoped that they will deliver the solutions needed to meet the demands of society and address the issues that have seen the fashion industry become one of the most wasteful operating systems today.
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A further 16 participants including city authorities, fashion producers, designers, and brands have joined the initiative to help drive the vision for a circular economy for fashion.
Companies that are part of the Make Fashion Circular initiative will work behind three key steps to develop a system that provides benefits for customers, the environment and businesses:
- Business models that keep clothes in use
- Materials that are renewable and safe
- Solutions that turn used clothes into new clothes.
The Ellen MacArthur Foundation has said that by working towards this, the fashion sector can gain $460 billion currently lost due to clothes waste, and another $100 billion from clothing that is currently lost to landfill and incineration.
Ellen MacArthur said: “For the fashion industry to thrive in the future we must replace the take-make-dispose model, which is worn out. We need a circular economy for fashion in which clothes are kept at their highest value and designed from the outset to never end up as waste.
“By joining forces to Make Fashion Circular we can harness the creativity and innovation that is at the heart of this $1.3 trillion industry to create a system that delivers benefits for everyone.”