Drinks company Lucozade Ribena Suntory has joined forces with materials engineering firm Skipping Rocks Lab to trial the Ooho! product at running events from September.
The Oohos are made from seaweed extract, which is both edible and compostable, and naturally biodegrade in four to six weeks.
They can also be treated like any other natural food and can be eaten or disposed of in food waste bins.
This year’s REB Market Intelligence Summit is taking place on 2 October and will look at end destinations for materials. Find out more here
Oohos will be filled with Lucozade Sport drinks and gels will be trialled at Richmond Marathon on 16 September and Tough Mudder in West Sussex on 29 September.
Lucozade Ribena Suntory will also be carrying out research to understand the long-term opportunity for plastic alternatives at big sporting events.
Lucozade Sport head of marketing Lucy Grogut said: “Lucozade Sport-filled Oohos are a completely new and exciting way to deliver the UK’s favourite sports drink to our consumers. They offer us a hugely exciting opportunity to reduce plastic use in the long-term, especially at mass-participation sporting events. As a company, we are always striving to do the right thing and this partnership is a positive step in becoming more sustainable.”
Skipping Rocks Lab co-founder Pierre Paslier said: “As a sustainable packaging start-up, we are pioneering the use of natural seaweed extracts to create packaging with low environmental impact. We’re thrilled to be working with Lucozade Ribena Suntory to trial the use of our edible containers for sports events.”