Retailer Lush has announced that it will open its door to the first plastic packaging-free cosmetics store in the country.
The new shop will open on the 18th January 2019 in Manchester following a renovation of the store.
Lush’s newest ‘naked shop’ follows the successful trials in Milan and Berlin in 2018 and will host innovative and plastic packaging-free alternatives to its solid shampoo bars and soaps.
Rather than scanning labels for information, customers will instead be able to scan products directly using Lush’s new #LushLabs app, which replaces packaging with a digital solution.
The app enables the store to reduce its impact by using the phone’s camera to recognise products, and give the customer detailed ingredient information and ‘how to use’ demonstrations.
Lush co-founder and managing director Mark Constantine said: “In Lush we work in an industry where the packaging costs the customer more than the product. Now, the customer needs to worry about how to recycle something they didn’t want to buy in the first place. This seems like a raw deal to us. If we can cut out all the plastic packaging, we can give our customers better value for money.”