Mars Petcare has revealed that it will use chemically recycled plastic in Sheba pet food pouches in Europe from 2022.
It is part of an initiative with SABIC and Huhtamaki that was announced last year. According to Mars Petcare, it will be the first use of food safe recycled plastic in wet pet food in the industry.
Mars chief procurement and sustainability officer Barry Parkin said: ““We are pleased to share this progress in our sustainable petfood packaging journey.
“Over the past year, we have been closely working with SABIC and Huhtamaki, continually testing-and-learning and scaling up the recycled plastic content in our petfood packs.
“As part of our Sustainable in a Generation plan, we are committed to doing our part to help drive a circular economy, which includes redesigning our packages for circularity.
“The fact that we are now able to introduce recycled content into our Sheba pouches helps accelerate our journey to achieve 30% average recycled content in our plastic packaging and to reduce by 25% our use of virgin plastic.”
The food will use SABIC’s Trucircle chemically recycled plastics.