An in-store mobile phone recycling service is to be launched by network provider Three.
Customers will be able to trade in old phones for cash to offset the cost of the new device at 345 Three shops around the UK.
The service will be offered by mobile phone recommerce and recycling business Redeem.
Redeem’s white label support for Three includes providing a dedicated website, a call centre trade-in support system and a comprehensive training and development programme for in-store customer advisors. Customers will also be able to trade-in phones via the website.
The company also provides a similar service to O2 as well as through its own brand Envirofone.
Redeem chief commercial officer Mark Chambers said: “We are delighted to be supporting Three with our unique blend of mobile phone recycling and marketing services.
“As a true partner in our customers’ marketing team, we can produce meaningful value for both the the network operators and consumers, returning over £60 million to consumers each year for their old mobile phones.
“Coming on the back of our contract renewal with O2 Recycle and other significant milestones, the last 12 months have been a fantastic time for the Redeem business and a sign of things to come.”