Food and drinks company Mondelēz International has announced that it is making all of its packaging recyclable and will provide recycling information by 2025.
The company will work in partnerships so that the packaging can be collected and recycled in markets globally and is part of the firm’s strategy for a circular packaging economy.
Mondelēz International owns Cadbury’s, Oreo, Philadelphia, BelVita and Toblerone.
Its strategy aims to deliver against its long-term vision for zero-net waste packaging by making it easier for consumers to recycle their packaging and to support industry coalitions to improve recycling rates. To achieve this, the company has committed itself to:
- Ensuring all packaging is made with recyclable material by 2025 and provide design guidelines for circular economy to packaging developers, set priorities and identify materials to use or avoid across its packaging range
- Ensure all paper-based packaging is sustainably sourced by 2020
- Eliminating 65m kg of packaging material globally by 2020
- Providing recycling information to consumers by 2025, making it easier for customers to recycle or re-use product packs.
Mondelēz International executive vice president, research develop, quality and innovation Rob Hargrove said: “As the global snacking leader, we’re committing to using sustainably-sourced materials and recyclable packaging as part of our active contribution to reduce packaging waste and establish a circular economy for packaging.
“Plastic waste and its impact on the planet is a broad, systemic issue that our consumers care deeply about, and which requires a holistic response. Together with partners from across the industry, as well as public and private entities, we can help to develop practical solutions that result in a positive environmental impact.”