Retailer Morrisons has revealed that it is rolling out plastic-free aisles for its fruit and vegetables in many of its stores, where consumers will be able to choose from up to 127 varieties of loose fruit and veg.
Consumers will have the choice to buy them loose or put them in a recyclable paper bag.
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This move follows a ten-month trial in three Morrisons stores in Skipton, Guiseley and St Ives, where the amount of loose fruit and vegetables bought by customers increased by an average of 40%.
The new ‘buy bagless’ fruit and vegetable shelves are expected to result in a similar switch from bagged to loose, saving an estimated three tonnes of plastic per week, equalling 156 tonnes a year, said the retailer.
Customers will see an entire section of the fruit and veg section with no plastic, although there will be a neighbouring section where customers can still purchase packaged vegetables, if they choose.
Loose fruit and veg areas will be rolled out in 60 Morrisons stores during 2019 and will then continue to be introduced as part of the supermarket’s ongoing store refurbishment programme nationwide.
The loose aisles will include apples, oranges, carrots, potatoes, onions and more, and the expansion of the range means that for the first time, customers will also be able to buy loose cauliflower, white cabbage and chestnut mushrooms.
Morrisons fruit and vegetable director Drew Kirk said: “Many of our customers would like the option of buying their fruit and veg loose. So we’re creating an area of our greengrocery with no plastic where they can pick as much or as little as they like. We’re going back to using traditional greengrocery and we hope customers appreciate the choice.”