Grants of £50,000 are available to partnerships with the most innovative ideas in waste prevention.
Out of a total pot of £800,000, local businesses, councils, charities and voluntary groups will be able to bid for cash to fund new ideas to prevent waste.
The Innovation in Waste Prevention Fund is open to applications from two or more parties working together and will support ideas for preventing waste or priority materials including food, textiles, furniture and bulky materials, electronic and electrical equipment, plastics, paper and board, construction and demolition, healthcare and chemicals.
Applicants will need to match the funding they are seeking to secure from the fund managed by WRAP with financing from Defra.
Resource Management Minister Dan Rogerson (pictured) said: “Preventing waste from being produced in the first place is not only good for the environment but helps to build a strong economy and supports our businesses too.
“This is an excellent example of the work we are supporting and I would urge everyone with innovative ideas to get involved.”
WRAP project manager Jude Andrews added: “By working together on a local level people can really make an impact on what’s happening in their own community.
“Preventing waste is about finding ways to keep items in use longer and not generating as much waste in the first place. It’s about rethinking the way we do things – redesigning and remanufacturing the things we use – changing attitudes and changing behaviours about what we buy and what we throw away, but most of all, working together and thinking creatively to do something about it.”
Applications need to be returned to WRAP by 1 September 2014. More information is at www.wrap.org.uk/iwp