New collaborative initiative to tackle plastic waste launched


A new collaborative initiative to fight plastic pollution and change the UK plastics infrastructure has been launched by WRAP, in partnership with the Ellen MacArthur Foundation. 

The initiative involves businesses, industry, governments, local authorities, NGO’s, media and society, to push for a circular economy, where plastic never becomes waste. 


According to WRAP, it’s vital that a system change is needed to eliminate plastic from the ocean and economy.  

The focus of the collaboration will be on plastic packaging, with aims to: 

  • Stop unnecessary and problematic single-use plastic packaging 
  • Ensure all plastic packaging is reusable, recyclable or compostable 
  • Increase the collection and recycling of plastic packaging 
  • Increase recycled content in plastic packaging to push demand for recycled material. 
  • Allow citizens to play a part in reducing plastic packaging waste and litter. 

WRAP chief executive Marcus Gover said: “I am pleased to be leading this holistic initiative which will transform the UK’s plastics system. Working with the Ellen MacArthur Foundation, we will bring together every ‘body, business and organisation’ involved in the life-cycle of plastics to make the move from a throw away culture to one where resources are used over and over again.” 

According to WRAP, for plastic to never become waste, it is vital that everyone from industries producing the material to be involved in this initiative.   

Revealed in the Government’s 25-year Environment Plan, this programme will be the first of a network of national implementation initiatives by the New Plastics Economy in various countries around the world, which has been developed by the Ellen MacArthur Foundation.  

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