New label material a ‘significant breakthrough’ for plastic recycling


Labelling giant UPM Raflatac has launched a product it claims represents a “major step forward” for the recycling of rigid plastic packaging.

The firm said its New Wave Label had been approved by certification scheme RecyClass to be used on HDPE and polypropylene (PP) containers.


The item will wash off in warm water with no fibre loss, meaning it can be recycled and reused without any dip in quality.

Designed to be primarily used for home and personal care products such as soap bottles and washing detergent containers, the packaging product has been launched in Europe, the Middle East and Africa, and will soon be available in Asia.

UPM Raflatac sustainability director Robert Taylor said: “When brands choose the New Wave Label material for their rigid HDPE or PP packaging, they can make the full package eligible for RecyClass certification.

“Brand owners will not have to test the packaging further if all packaging components have either a letter of compatibility, a technology approval letter, or the material choice meets RecyClass Design for Recycling Guidelines.”

Sylwia Jurys, vice-president of paper laminates at UPM Raflatac, added: “This launch marks a significant breakthrough in our efforts to enhance the circularity of plastic packaging.

“We are proud to lead the way in recyclable packaging solutions, helping brand owners meet their sustainability targets and close the loop to support a circular packaging economy.”